NBA 2K League Pro Gamer Artreyo “Dimez” Boyd Joins HyperX’s Growing Community of Brand Ambassadors
NBA 2K League Season 3 Official Sponsor HyperX Adds Mavs Gaming Player Dimez to HyperX Heroes Ambassador Program
FOUNTAIN VALLEY, Calif. – Feb. 20, 2020 – HyperX, the gaming division of Kingston Technology Company, Inc., today named NBA 2K League professional gamer Artreyo “Dimez” Boyd as a brand ambassador related to gaming headsets, keyboards, mice, and mousepads. Entering his third year as a player for Mavs Gaming, Dimez is the first NBA 2K League player to be signed as an individual HyperX ambassador and first to become a member of the HyperX Heroes ambassador program.
“The rise of Dimez as an esports athlete coupled with the growing popularity of the NBA 2K League is an inspirational story to all gamers,” said Wendy Lecot, head of strategic alliances, HyperX. “As one of the original supporters of the NBA 2K League and its teams, HyperX is excited to be a part of this phase of Dimez’ journey and welcome him to the HyperX family.”
As the No. 1 pick in the inaugural 2018 NBA 2K League Draft, Dimez is known for his skilled in-game play and continues to be a top player in the league who brings his enthusiasm to the game and the community. As a HyperX gaming ambassador, Dimez will receive a HyperX Heroes treatment, including his own hero illustration inspired by his gaming persona and expressed love of gaming.
“HyperX is an iconic brand in the gaming community and active supporter of gamers everywhere in its industry initiatives, partnerships and ventures,” said Dimez. “I am excited to be joining the HyperX Heroes universe and share my love of gaming and NBA 2K with fans as a HyperX brand ambassador.”
“Dimez is the ideal brand ambassador for HyperX and I couldn’t be happier for him,” said Brendan Donohue, managing director, NBA 2K League. “The NBA has seen players and marketing partners work together on brand amplification for decades and it is exciting to see one of the NBA 2K League’s biggest stars team up with HyperX who has been a great partner and supporter of the NBA 2K League since our first season.”
Season 3 NBA 2K League Draft will be held on Saturday, Feb. 22 at 6 p.m. ET at Terminal 5 in New York City and livestreamed on the NBA 2K League’s Twitch and YouTube channels.
For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
About the NBA 2K League
The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. (NASDAQ:TTWO), launched in 2018 and features the best NBA 2K players in the world. Each of the league’s 23 teams features six players who compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs. For more information about the NBA 2K League, visit NBA2KLeague.com [2kleague.nba.com].
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Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are registered trademarks or trademarks of Kingston Technology Corporation in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.