Movie Fans Can Discover Hidden HyperX Gear in the Epic Adventure Comedy
FOUNTAIN VALLEY, Calif. – Aug. 3, 2021 – HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced it will be an Official Red Carpet Gaming Sponsor for the world premiere of “Free Guy” at the AMC Lincoln Square 13 in New York at 7p.m.. Wildly fun and packed with hidden easter eggs, film and gaming fans can look for HyperX gear, while enjoying one of this summer’s most anticipated adventure-comedy flicks.
In 20th Century Studios’ “Free Guy”, bank teller Guy discovers he is actually a background player in an open-world video game. Deciding to become the hero of his own story in a world where there are no limits, Guy is determined to save his world before it is too late.
Gaming is making an appearance in multiple movie themes this year and the action continues with “Free Guy”. As the gaming and entertainment industries continue to crossover, HyperX is expanding efforts and collaborations in the film industry. With a storyline that celebrates the good in gaming and finding the hero within yourself, “Free Guy” aligns with HyperX’s mission to include and connect all gamers, while encouraging all to find the hero within themselves.
“We love to continue to see positive gaming references integrated across different industries,” said Wendy Lecot, head of strategic alliances. “Full of action, comedy and heartfelt moments, ‘Free Guy’ is a nice combination of real-life journeys and video game culture that also includes top gamer and creator appearances such as HyperX Hero Pokimane. We are excited to be part of Guy’s life adventure and look forward to more film collaborations in the future.”
In addition to Pokimane, “Free Guy” includes in-movie cameos of other popular content creators and streamers like Ninja, Lazarbeam and Jacksepticeye. Enhancing the reality of gaming in the movie, HyperX headsets, keyboards, mice and microphones can be seen during gaming scenes for authenticity, as well as other moments in the film for some fun finding moments. A promotional video that incorporates HyperX and the movie can be seen here.
Free Guy opens in United States theaters on Aug. 13, 2021.
For 18 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperxgaming.com.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
About “Free Guy”
A 20th Century Studios’ film, “Free Guy” is an epic adventure-comedy about a bank teller who discovers he is actually a background player in an open-world video game and decides to become the hero of his own story…one he rewrites himself. Now in a world where there are no limits, he is determined to be the guy who saves his world his way…before it is too late. Starring Ryan Reynolds, Jodie Comer, Lil Rel Howery, Joe Keery, Utkarsh Ambudkar, and Taika Waititi, “Free Guy” is directed by Shawn Levy from a screenplay by Matt Lieberman and Zak Penn and a story by Matt Lieberman. The film is produced by Ryan Reynolds, p.g.a., Shawn Levy, p.g.a., Sarah Schechter, Greg Berlanti, Adam Kolbrenner with Mary McLaglen, Josh McLaglen, George Dewey, Dan Levine and Michael Riley McGrath serving as executive producers. More information is available at https://www.20thcenturystudios.com/movies/free-guy.
About 20th Century Studios
20th Century Studios is an Academy Award®-winning producer of feature films for both theatrical and streaming release. It is home to such iconic franchises as “Avatar,” “Alien,” “Planet of the Apes,” “Predator,” “Die Hard,” and “Kingsman” and creator of hit films including “Bohemian Rhapsody,” “The Greatest Showman,” “The Martian,” and “Ford v Ferrari.” It also launched the successful “Deadpool” and “X-Men” film series. Among the studio’s current and upcoming slate are “The King’s Man,” “Death on the Nile,” “Free Guy,” “West Side Story,” and the “Avatar” sequels. Previously known as Twentieth Century Fox prior to becoming a part of The Walt Disney Company, 20th Century Studios is recognized for its incredible 80-year legacy. It is the studio that brought the first six “Star Wars” films, in addition to standouts from across the decades, including “Miracle on 34th Street,” “All About Eve,” “The King and I,” “The Sound of Music,” “Butch Cassidy and the Sundance Kid,” “The Princess Bride,” “The Abyss,” “Edward Scissorhands,” “Home Alone,” “My Cousin Vinny,” “Speed,” “Cast Away,” “Moulin Rouge!,” “Minority Report,” “Gone Girl,” and “The Revenant.”