New HX3D Program Takes Hardware Personalization to a New Level
Combining HyperX Gaming Peripherals with HP 3D Print Technology
LAS VEGAS (CES) – Jan. 4, 2023 – HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today revealed HX3D, an exciting new program bringing gamers a range of ways to customize and personalize their favorite gaming gear by leveraging HP’s best-in-class 3D printing technology. HyperX will preview examples of personalized keyboards, headsets, mice, and other gaming products during CES 2023. The first planned series of 3D printed peripheral upgrades are limited edition custom keycaps1, designed to fit on HyperX and most other mechanical keyboards, available to consumers over the coming months.
“We know gamers love customization, spending a lot of time and effort to update all kinds of in-game items, from characters to skins to weapons and beyond,” said Daniel Kelley, global head of marketing, HyperX. “HX3D is taking this love of personalizing a gaming experience to the physical world and enabling a wide range of fun ways to update and customize our award-winning HyperX gear.”
HyperX will collaborate with game developers, esports teams, content creators, influencers, and internal creative teams to create and design fan-friendly products that can be used while gaming or collected as keepsakes or cherished collectibles.
During CES 2023, HyperX will showcase its first limited edition custom keycap, based on a unique HyperX Cozy Cat design developed by HyperX, and voted on by its gaming community. HX3D products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using environmentally friendly re-used powder nylon.
Additional keycap drops are planned throughout the year with design collaborations planned with creators, influencers, ambassadors, and other celebrity and non-endemic partners. With the introduction of HX3D, HyperX is bringing the next level of personalization to gaming. View a HyperX 3D personalization video here.
The HyperX Cozy Cat Keycap will be available in the U.S. through HyperX.com in January 2023. Pricing for this keycap is $19.99. For more information, please visit the HX3D product page.
Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary.
Due to the current COVID-19 situation, HyperX may experience some product and shipping delays. HyperX is taking every possible measure to work with partners to minimize the impact on its customers and ensure product availability and timely delivery.
1 Recommend for 16+ ages.
For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers. Visit www.hyperx.com.
HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.
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Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, email@example.com or Hyperx_PR@hyperx.com.
HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.